Digital movies in the cloud?
Would you use a service that allows you to own the content but it is stored on a remote server for you to stream at will?
In the office, three of us use Blu-ray primarily, one uses DVD, and another uses Time Warner Cable’s video-on-demand (VOD) service. We were talking about the future of video delivery. I’ve heard a lot of people on-line talk about waiting for a service as described above, and the VOD user said the same thing.
It seems like people appreciate the idea of downloading content at will, but they also want ownership of this content. They don’t want to rent it out, but they’re also concerned about what kind of hard drive space they would need. These are all real concerns.
Personally, I like the idea of digital download, but I like the idea of high-quality content even more. A Blu-ray Disc could have over 40GB of audio/video content, and our broadband infrastructure in the USA is not up to the task currently. Netflix only offers 4:3 aspect video and stereo audio. Xbox Live high-def video might have 720p vertical resolution, but it’s compressed to a file size smaller than a 480i video on a standard DVD. Hulu looks fine on my laptop for casual viewing, but on a 50″ screen or larger the quality is worse than standard cable broadcasts.
Time Warner and Comcast are fighting to make VOD service the goto for rentals, and they high-def quality is better than other digital delivery services. But they also tend to broadcast 2.35:1 aspect films in open-matte format, and the audio is low-quality Dolby Digital.
Coming around to the opening question, if our broadband was robust enough to handle high-def, high-quality audio and video to every home in America, I don’t know if I would necessarily want to own the content on a remote server. I would rather have unlimited access to all movies and TV shows on a subscription basis much like Rhapsody offers for audio now.
What do you think?