Sony Blu-ray player price drop
There will most likely be sale prices in spite of Stringer’s remarks. One Black Friday ad for Best Buy had this player at $399 plus Spider-Man Blu-ray and a $100 gift card, bringing the total price to $299 cash value.
Blu-ray is also continuing the 5 free disc promotion through February.
The Blu-ray Disc Association keeps talking about doing whatever it takes to win this “war,” but I think they’ve got so much support and market position that if they were to really throw their weight completely behind the format this skirmish would have ended a while back. From where I sit it looks like the HD DVD side is really pushing their format and the Blu-ray side is over-confident and think it doesn’t matter what they do because the market will decide sooner or later in their favor.