Comments on: Target to stock only Blu-ray standalone players in store http://wesleytech.com/target-to-stock-only-blu-ray-standalone-players-in-store/298/ Optical storage and technology Fri, 21 Nov 2008 06:21:11 +0000 http://wordpress.org/?v=2.3.2 By: Steven Kippel http://wesleytech.com/target-to-stock-only-blu-ray-standalone-players-in-store/298/#comment-22433 Steven Kippel Wed, 25 Jul 2007 23:04:22 +0000 http://wesleytech.com/target-to-stock-only-blu-ray-standalone-players-in-store/298/#comment-22433 It does make sense that Target would go to Sony to do this. The holiday season doesn't have any big exciting technologies coming out to make big bucks on, so they're looking to make money off high-def. This isn't about selling Blu-ray Disc players, it's about selling HDTVs along with the player. At CEDIA last year and CES this year the BDA stated they're looking at Blu-ray to expand the HDTV market. Target just chose one technology to sell to bring in the big holiday dollars. I could be completely wrong though, but it seems logical enough to me. It does make sense that Target would go to Sony to do this. The holiday season doesn’t have any big exciting technologies coming out to make big bucks on, so they’re looking to make money off high-def. This isn’t about selling Blu-ray Disc players, it’s about selling HDTVs along with the player. At CEDIA last year and CES this year the BDA stated they’re looking at Blu-ray to expand the HDTV market. Target just chose one technology to sell to bring in the big holiday dollars.

I could be completely wrong though, but it seems logical enough to me.

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