Video Rental Wes Novack on 07 Feb 2007
$1 DVD Rentals kiosk machines now at your local Supermarket
Yesterday, I stopped in at my local Fry’s grocery store to pick up some food. On the way in, I noticed a “$1 DVD Rentals” sign. I took a camera phone photo of the promotional sign and have included it below.
I proceeded in to the store and found a $1 DVD rentals kiosk near the stuffed animal claw machines (pictured below). The DVD kiosk machines are owned by “The New Release” (TNR), a DVD rental company. I also found a flyer on the kiosk machine, which pointed me towards thenewrelease.com. Apparently TNR has just injected 174 new kiosks into the western United States (California, Arizona and Nevada). The new machines were installed on February 5th.
The concept is remarkably similar to “Redbox”, the DVD rental kiosk service that is owned and operated by McDonalds. Rent a DVD for $1 using your credit card, and have it back the next day to avoid any additional fees. But is a grocery store a better place for an automated DVD rental machine compared to a McDonalds fast food store? Possibly, although I have no personal experience with the McDonalds Redbox service or DVD kiosk renting. Intriguing concept though.
$1 for a DVD rental is pretty cheap! Can this new kiosk service compete with Redbox, Blockbuster or Netflix and what are the details of the service exactly? We found a FAQ and other pertinent information on the companys’ website.
$1 DVD Rentals Service Information
For just $1 a day, you can choose from hundreds of titles, including the latest new releases, all conveniently located in premier supermarkets and grocery stores nationwide â€” more than 3,000 sites this year. TNR currently serves customers across the country in such leading grocery chains such as A&P, Dillonâ€™s, Food 4 Less, Food Lion, Fryâ€™s, H-E-B, Kroger, King Soopers, Publix, Quality Food Centers, Ralphâ€™s, Roundyâ€™s/Pick â€˜N Save, and Spartan/Family Fare.
Founded in 2002, The New Release already dominates the self-service DVD rental category in the grocery channel, having served 1.3 million customers and rented more than nine million DVDs since its inception. In addition to its unbeatable price, The New Release pioneered a â€œNo Late Feesâ€ policy, eliminating many of the frustrations and headaches associated with traditional rental methods.
More information can be found on The New Release company website and on their FAQ page. Has anyone tried this “The New Release” kiosk rental service? If so let me know what you thought of it and how it compares to Redbox, Blockbuster or Netflix.