Blu-ray Wesley Novack on 21 Jun 2007
HD DVD group shrugs off Blockbuster announcement
Ken Graffeo, the head of Universal Studios High Definition marketing, recently spoke at a press event in London. Ken believes that the Blockbuster announcement to carry Blu-ray movies exclusively in most of its’ brick and mortar stores is insignificant.
Ken cited the fact that HD DVD is still being offered in the original 250 stores and through Blockbusterâ€™s online rental service. He claims that those 250 stores are stores where there are large numbers of early adopters and the latter, he believes, is Blockbusterâ€™s major growth market.”
Is that the only response you’ve got?
Ken Graffeo is also the Co-President of the HD DVD Promotions Group, so he can easily be seen as the spokes-person for the entire HD DVD format as a whole. With only this minor statement, days after the Blockbuster announcement, I have to wonder what the HD DVD “Promotions” groups is doing most of the time?
To be honest, I feel that this is a pretty weak response from the HD DVD camp. Blockbuster has a huge presence in the US and their decision to carry Blu-ray Disc titles in 1,450 stores really hurts the HD DVD “promotions”. Some Blu-ray supporters and sponsoring companies are crying “We win” (again) after the Blockbuster announcement, but the format war has a long way to go before there is a clear winner (if any). Source: Bit-Tech via HighDefDigest.