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Sony launches new Blu-ray promotional website

It’s not quite as impressive as HD DVD’s own thelookandsoundofperfect.com, but Sony’s new happyhdtv.com is a light-hearted collection of Blu-ray facts.

The easily navigated Flash site spoofs pet products, putting your new HDTV in the position of, say, a puppy. Would you give your cute little puppy processed cornmeal, or the rice and lamb food she deserves? You know my puppy will get the good stuff – it’s good for the animal, and makes me feel good too. That’s the general idea behind happyhdtv.com. “Please get high-def on your HDTV, not that sorry standard-def stuff from Safeway.”


As cute as it is, the site doesn’t have a lot of content on it yet. A couple of the pages are nearly identical, and a lot of the information is duplicated a few times. Yes, I get that Blu-ray has a lot of industry support, but please tell me what high-def is and why it’s better than the store-brand. Perhaps they’ll add a lot more to it later.

So you may be thinking this was the most pathetic post ever. You’re wrong. I’m right. That about sums it up.

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