Sony launches new Blu-ray promotional website

Sony launches new Blu-ray promotional website

It’s not quite as impressive as HD DVD’s own, but Sony’s new is a light-hearted collection of Blu-ray facts.

The easily navigated Flash site spoofs pet products, putting your new HDTV in the position of, say, a puppy. Would you give your cute little puppy processed cornmeal, or the rice and lamb food she deserves? You know my puppy will get the good stuff – it’s good for the animal, and makes me feel good too. That’s the general idea behind “Please get high-def on your HDTV, not that sorry standard-def stuff from Safeway.”


As cute as it is, the site doesn’t have a lot of content on it yet. A couple of the pages are nearly identical, and a lot of the information is duplicated a few times. Yes, I get that Blu-ray has a lot of industry support, but please tell me what high-def is and why it’s better than the store-brand. Perhaps they’ll add a lot more to it later.

So you may be thinking this was the most pathetic post ever. You’re wrong. I’m right. That about sums it up.

About Steven Kippel

Steven Kippel has worked as a systems designer for a leading high-end audio/video custom integrator in Southern California since 2003. He is responsible for researching new technologies and integrating them into existing systems and new construction projects. He has designed several high-profile systems for discriminating clients on the cutting-edge of technology. When he is not hard at work, Steven is spending time with his wife, playing with his band or promoting concerts and bands in the Inland Empire. His favorite bands include The Cure, U2, Eisley, Living Sacrifice and DragonForce.

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4 Comments on “Sony launches new Blu-ray promotional website”

  1. looks like he’s ready to party with his HDTV… but, he’s the only one at the party.

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