Blockbuster downgrades service
Blockbuster Total Access online subscribers who have looked at their online queue in the past week have probably noticed a new banner notice at the top of their queue page.
Clicking on the banner will take you to this page on Blockbuster.com, which explains a new Blockbuster policy change: “any free in-store movie exchanges will count towards how many online rentals you may have out under your plan. Your next online movie will ship after the in-store movie exchange has been returned to the store you rented it from.”
Previously, Blockbuster would ship you the next movie from your online queue as soon as you exchanged a movie instore. Now they will not ship you another movie from your online queue until you return the instore rental back to the store.
Is Blockbuster actively trying to lose subscribers and push people over to Netflix? It certainly seems like it. This service downgrade causes Blockbuster to lose any advantage that it once had over Netflix. Other Blockbuster subscribers on DVDRentalForums are also upset over the change and are headed to Netflix.
Instead of trying to continually improve their service, Blockbuster continually makes it worse. Bye bye Blockbuster! I’m ditching them and going with Netflix.