Vudu cuts player prices
On February 10, Vudu announced their set-top player will sell for $149, down from $299. The company cited market forces for the price move. With more and more set-top options you can see why. Blockbuster’s box sells for $99 and comes with $99 in free rentals (essentially a free box).
Vudu also says more consumers are aware of digital delivery now, increasing the market allowing supply and demand to bring the prices down.
The Vudu player has a critically-praised menu system and unique remote control, and the large library of titles in high-definition may induce consumers to Vudu over the competing boxed. Vudu is the only brand to offer 1080p/24fps video streaming. Vudu also allows standard-definition videos to be purchased and stored on your box while other competing boxes only offer rentals.