Online Video Wes Novack on 10 Aug 2010

Apple iTunes Movie Trailers claim 480p is "HD"

Apple iTunes Movie Trailers claim 480p is “HD”

A friend of mine tweeted out a link to a movie trailer hosted on Apple’s website earlier today and I checked it out.

After clicking the link and getting to the Apple site, I noticed some different options for viewing the movie trailer. There were various options to watch the trailer as a stream online or via downloadable video files. As I looked over the menu, a big ugly flaw stuck out at me right away.

Here’s a cropped screenshot from the iTunes Movie Trailers website.


So what is the ugly flaw? It’s the “HD” (High Definition) symbol sitting alongside the 480p stream and 480p download video file.

Guess what Apple? 480p ain’t high definition, in no way, shape or form. And while Apple does offer some real HD download options (720p and 1080p video files), their glaring error of marking 480p as high definition is quite lame.

So get with the program Apple, 480p is not HD.

6 Responses to “Apple iTunes Movie Trailers claim 480p is "HD"”

  1. on 10 Aug 2010 at 5:53 PM 1.Oliver Baddeley said …

    Then Microsoft would have to as well.
    The XBOX 360 also considers 480p as HD.

    What Exactly is SD defined as? I’m curious, because if I know that then I know what HD isn’t.

  2. on 10 Aug 2010 at 7:01 PM 2.Wesley Novack said …

    480p is DVD video resolution, which is standard or “enhanced” definition. The commonly accepted definition of “High Definition” is anything that is 720p resolution and above.

    The article on Wikipedia describes it well:

    “480p does not qualify as high-definition television (HDTV); it is considered Enhanced-definition television (EDTV).”

  3. on 11 Aug 2010 at 1:56 PM 3.Steven Kippel said …

    SD is 480i. ED is 480p. HD is 720p, 1080i, or 1080p. It should be simple as that.

  4. on 17 Aug 2010 at 9:32 AM 4.Wesley Novack said …

    Many HDTV’s define 480p as “SD”, including one that I own (when displaying the current display resolution). Presumably this is because the term Enhanced Definition is relatively unknown by most consumers.

  5. on 25 Aug 2010 at 5:42 PM 5.Microsoft’s Xbox 360 might be confused about HD » Blu-ray, HDTV, DVD info at said …

    […] on the heels of our post on Apple iTunes Movie Trailers claim 480p is “HD”, we’ve found another infractor in the collection of companies who aren’t labeling […]

  6. on 01 Sep 2010 at 12:46 PM 6.Apple still trailing competition with new Apple TV » Blu-ray, HDTV, DVD info at said …

    […] will be available in HD where the original is in HD, and all movies will be in HD. (Apple claims 480p is HD, so we’ll keep an eye out on this.) The best new feature is AirPlay, which streams from an […]

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