Cargo Blu_ray High Definition Make-up

Cargo Blu_ray High Definition Make-up

I was recently informed about a “Blu-ray” make-up line, from the cosmetics manufacturer Cargo. With a good amount of skepticism, I did some searching online and quickly found the referred to products. Here is the description from the official website.

“CARGO launches blu_ray, a revolutionary collection created for make-up artists filming in high-definition. The biggest challenge for these artists is making sure that make-up looks natural. Complexions must be flawless and, above all, natural; because in HD any heavy-handed coverage is amplified. The result of our on-set testing is blu_ray: a collection of products providing picture-perfect make-up that looks perfectly natural.”

Cargo.Blu_ray.Make-upWe’ve heard of high definition video exposing the detailed flaws of actors & actresses before and this line of cosmetics trys to fill the need for hiding those flaws.

Notice that the line is titled “Blu_ray” with an underscore and not the traditional Blu-ray, with a hyphen. Clever on the part of Cargo. I’m guessing that this line is not officially endorsed by the Blu-ray Disc Association, hence the play on the term Blu-ray, using an underscore.

At the least, this is one new way for all of you High Def geeks to try and convince your woman to go “Blu_ray”. I’ll file this one under strange stuff and Blu-ray bandwagon hype.

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About Wes Novack

Wes is a Technologist working in the software industry, with extensive experience building and managing highly available applications, services, and systems in the public cloud. He has extensive experience with online publishing and building internet communities. Wes enjoys hanging with his family, getting outdoors, skateboarding, hiking, pickelball, tennis, the vegan lifestyle, and a good cup of tea. You can find him on X (formerly Twitter) @WesleyTech.

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