Redbox adding Blu-ray rentals
Even with the limited space within a rental machine, Redbox is making room for Blu-ray Discs to appear within the next few months.
Along with a new agreement from Universal Studios and 20th Century Fox, to include new movies 28 days after street date, is a partnership to provide Blu-ray Disc versions of popular movies. Rentals will incur a $1.50 rate per day.
Redbox rental kiosks account for 23% of the rental market, with 40 million DVDs renter per month. Owners of Blu-ray players hold 16.9% of Redbox customers.
Source: Home Media Magazine
