Vizio bowl ad featuring Beyonce
The official TV of the NFL might be Samsung, but the biggest game of the year was sponsored by Vizio. Their big ad ran in the fourth quarter was directed by cinematographer Wally Pfister (The Dark Knight) and featured superstar BeyoncÃ©.
The commercial spot ran for over a full minute and spotlighted the Vizio Interactive Apps (VIA), which is a toolbar for internet content. Featured apps included Facebook, Twitter, Pandora, Vudu, Yahoo!, and Flickr. YouTUbe was not mentioned by name, but popular YouTube memes such as Chocolate Rain, Numa, Numa, and Dramatic Hamster.
Other features in the spot included built-in Wi-Fi, and LED back-lighting.
The video itself sort of made Vizio televisions seem menacing.