Vizio bowl ad featuring Beyonce

Vizio bowl ad featuring Beyonce

viziologoThe official TV of the NFL might be Samsung, but the biggest game of the year was sponsored by Vizio. Their big ad ran in the fourth quarter was directed by cinematographer Wally Pfister (The Dark Knight) and featured superstar Beyoncé.

The commercial spot ran for over a full minute and spotlighted the Vizio Interactive Apps (VIA), which is a toolbar for internet content. Featured apps included Facebook, Twitter, Pandora, Vudu, Yahoo!, and Flickr. YouTUbe was not mentioned by name, but popular YouTube memes such as Chocolate Rain, Numa, Numa, and Dramatic Hamster.

Other features in the spot included built-in Wi-Fi, and LED back-lighting.

The video itself sort of made Vizio televisions seem menacing.

[youtube cHxmRSYDazE]

About Steven Kippel

Steven Kippel has worked as a systems designer for a leading high-end audio/video custom integrator in Southern California since 2003. He is responsible for researching new technologies and integrating them into existing systems and new construction projects. He has designed several high-profile systems for discriminating clients on the cutting-edge of technology. When he is not hard at work, Steven is spending time with his wife, playing with his band or promoting concerts and bands in the Inland Empire. His favorite bands include The Cure, U2, Eisley, Living Sacrifice and DragonForce.

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