What is Super Upconversion?
With the recent rumors of Toshiba challenging Blu-ray once again, I decided to search around a bit online and see what I could find out about the so-called “super upconversion” technology. One of the most interesting tidbits that I found was the following comment from Deadmeat, posted on the dvdtown messageboards.
“The upconversion Nishida’s talking about is “Super Upconversion” or Real-Time Super Resolution technique that has been used in astronomy and by intelligence services for decades. CELL’s computational power allows real-time super resolution processing of SD video to increase its native resolution to 960p, by fusing 9 frames front and back.
The Super Resolution(aka Super Upconversion) output is truely 960p, and journalists who have seen the demo at trade shows like CEDEC and CES vouched that it really worked. Previously, Super Upconversion was scheduled to appear on Sharp and Toshiba HDTV sets only, but the death of HD-DVD changed all that it is now confirmed that Super Upconversion will come to DVD players as well.”
We also found this image on the Japanese website Impress:
My thoughts on this are:
1) A Toshiba plan to compete against Blu-ray with DVD super upconversion is certainly plausable, especially if they continue to avoid Blu-ray technology altogether (which they appear to be doing).
2) Cell processors and the hardware needed to power this technology could be expensive. Toshiba is going to need these super upconversion players priced significantly lower than Blu-ray players in order to have any chance.
3) Is this too little too late? Many consumers are already aware of Toshiba’s massive failure with HD DVD. Would these same consumers be willing to ‘buy’ in to the latest Toshiba hype?
4) I would like to personally witness a demo of this super upconversion video technology. Until then, I won’t draw any conclusions on its’ effectiveness (or lack thereof).
What do you think about super upconversion?
Sources; comment: dvdtown, Image: Impress