Blu-ray Wes Novack on 25 Jun 2007

155,000 HD DVD add-on drives sold in the US

155,000 HD DVD add-on drives sold in the US
CNet UK is reporting that Microsoft has stated that over 155,000 units of the Xbox 360 HD DVD add-on drive have been sold in the United States. The Xbox 360 HD DVD add-on is an external, read-only drive that can be used to playback HD DVD movies through the Xbox 360 console or a computer. Connecting the drive to a computer is not officially endorsed or supported by Microsoft, but it works just fine.

“There were also some surprising stats given. Microsoft was reluctant to tell us how many HD DVD drives for the Xbox 360 it has sold worldwide, but it did tell us that in the US it has shifted 155,000 of them. This is apparently the biggest-selling accessory Microsoft has ever sold for the 360.”

XboxHDDVDWith the Xbox 360 HD DVD drives selling from $199 (and as little as $149 during some sales), it is not much of a surprise that they have outsold the higher priced HD DVD standalone players. Toshiba recently announced that they have sold 150,000 HD DVD standalone players in the US. This would bring the total amount of HD DVD players in the US to approximately 305,000.

The amount of Blu-ray standalone players sold in the US has been estimated at 100,000. The PS3, which has a Blu-ray drive embedded directly within the console, has sold approximately 1 million units in the US. The HD DVD group has claimed that only 30% of PS3’s are connected to an HDTV, which would bring the effective PS3 Blu-ray player numbers to approximately 300,000. If this 30% claim is valid, it means that there are approximately 400,000 effective Blu-ray players in the US compared to the 305,000 effective HD DVD players. This ratio could easily further increase in Blu-ray’s favor as current PS3 owners with standard TV’s upgrade to HDTV’s.

Even if the estimations above are incorrect, the number of “players” sold on either blue laser format can still be considered quite low. This format war still has a long way to go and there may not ever be a clear winner if both formats sell enough players. The 2007 holiday season will be a crucial time for both HD DVD and Blu-ray as the battle continues to unfold. CNet UK news found via CDRLabs.

3 Responses to “155,000 HD DVD add-on drives sold in the US”

  1. on 26 Jun 2007 at 11:06 AM 1.Mac said …

    Guess itร‚ยดs hard to customers to make their choice
    between HD-DVD or Blu-Ray.

    Well I you ask me I think that Blu-Ray will be the
    future format after DVD.

    The reason is simple Blu-Ray have more support by
    movie studios than HD-DVD. And many numbers of sold
    Blu-Ray movie tells the whole story. ๐Ÿ™‚

    Well this is only my opinion!

    /Mac

  2. on 26 Jun 2007 at 11:16 AM 2.Mac said …

    My opinion about HD-DVD and Blu-Ray is that even
    if customers have a hard time to make their choice for the next format I believe that the winner will be:

    Blu-Ray ๐Ÿ™‚

    Reasons:

    * Have more support from the movie-studios than HD-DVD have.

    * BD+ the little extra copy-protection may lead the few
    movie-studios who support HD-DVD to choose Blu-Ray instead.

    * The movie-studios will do anything to protect their movies from pirates and their for choose a format that has an extra barrier in their hip-pocket.

    /Mac

  3. on 27 Jun 2007 at 11:10 AM 3.Steve said …

    The add-on was used as a PC drive directly plugging into a USB port on a PC.

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