Blockbuster rolling out rental kiosks

Blockbuster rolling out rental kiosks

Blockbuster logoBlockbuster will be entering the video rental kiosk fray with 50 units this quarter. The video rental industry is moving quickly away from the brick and mortar retail shop and towards by-mail and kiosk rentals, as well as digital delivery.

The video rental chain has been struggling to stay alive with the change in the industry. They even tried buying Circuit City. Now they’re joining the kiosk market full force. Blockbuster joined with NCR earlier this year on this kiosk venture and are planning on installing 10,000 units over the next 18 months.

Clearly Blockbuster is throwing their full weight behind this venture. The biggest competitor in this market is Redbox, and they have only 6,000 units installed so far. Of course Blockbuster is spinning this move suggesting it’s just part of their larger plan, but the brick and mortar rental store is dead in the water. Movie Gallery is practically dead, and even Blockbuster is shutting down stores across the country.

Of course our friendly analyst (not to be confused with analrapist) Rob Enderle thinks the kiosk won’t replace the retail store. Since he was so very wrong on the format war, I’ll just chalk this one up to another case of corporate shilling.

Source: Home Media Magazine

About Steven Kippel

Steven Kippel has worked as a systems designer for a leading high-end audio/video custom integrator in Southern California since 2003. He is responsible for researching new technologies and integrating them into existing systems and new construction projects. He has designed several high-profile systems for discriminating clients on the cutting-edge of technology. When he is not hard at work, Steven is spending time with his wife, playing with his band or promoting concerts and bands in the Inland Empire. His favorite bands include The Cure, U2, Eisley, Living Sacrifice and DragonForce.

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