Blockbuster to add video game rentals online
Perhaps done in part to make their online rental service more attractive than Netflix, Blockbuster Total Access rentals by mail will begin testing video game rentals in the second quarter of this year.
Video games would arrive by mail from your game queue, and they can be returned to a local Blockbuster store for a half-priced game rental. What hasn’t been announced is if this service will bear a subscription fee on top of the regular subscription. I would assume it does.
Blockbuster has been trying to play catch up to Netflix for a while now, recently releasing their own set top receiver for video rentals. The difference there is Netflix includes unlimited streaming video while Blockbuster charges per title. Netflix does not have video game rentals and there is no indication they will enter that market.
GameFly is the most popular by mail game rental service, and their subscription starts at $15.95 per month.
What do you think? Would you consider using Blockbuster’s Total Access video game rental service?