Blu-ray sales outpacing expectations

Blu-ray sales outpacing expectations

In case you were worried about the success of Blu-ray Disc, there is news you may find pleasing. Adams Media Research has determined that Blu-ray player sales (including the Sony Playstation 3) were three-times greater in 2008 than in 2007. This in spite of the recession.

Blu-ray software is selling at a brisk pace, and accelerating. For the first time, the month of October 2008 saw two-million disc sales. This increased to eight-million in December. Adams estimates 24.09 million discs were sold in 2008, and over 30 million since launch.

household_penetration_after_3_yearsHousehold penetration of Blu-ray players is about 8% after less than three years on shelves. For comparison: Compact Disc had only 4% penetration and Color TV only 3% after the same time span.

The most requested electronics item for high-def owners this past holiday season was a Blu-ray player. HDTV owners prefer Blu-ray to digital download 10-to-1. Even in the midst of the worst economic climate in decades, Blu-ray is a viable technology and will exist for years to come.

About Steven Kippel

Steven Kippel has worked as a systems designer for a leading high-end audio/video custom integrator in Southern California since 2003. He is responsible for researching new technologies and integrating them into existing systems and new construction projects. He has designed several high-profile systems for discriminating clients on the cutting-edge of technology. When he is not hard at work, Steven is spending time with his wife, playing with his band or promoting concerts and bands in the Inland Empire. His favorite bands include The Cure, U2, Eisley, Living Sacrifice and DragonForce.

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