How to sell high-def

How to sell high-def

Even with fanboys, who buy every movie they can simply to support their format of choice, several high-profile library releases have barely made a dent in high-def sales. I believe this comes from the fact that most consumers don’t want to repurchase movies they already own on DVD.

Blade Runner collector’s editionThis week I got my hands on Close Encounters of the Third Kind (Blu-ray Disc) and Blade Runner (HD DVD and Blu-ray Disc). They were both so impressive. I was saying to myself, “This is how to double-dip.” Not to say these recent versions sold gangbusters, but they certainly give us an idea of what a next-generation release should look like.

I was very disappointed with Goodfellas, a Scorcese staple and a defining gangster film. It got a sub-par transfer and practically nothing in the way of features, and especially nothing new. These other films got great packaging, piles of extras and several versions of the film along with top-notch transfers. This is certainly the way to represent an older film.

I should add the Star Trek: Season 1 (HD DVD) box set. Although it was priced out of the atmosphere, the treatment it received earned the price of admission. Completely remastered with new special effects and loads of features, even coming with a phaser gun, it is the standard for a box-set.

However, nothing beats the deal that Warner achieved with Blade Runner coming in at $27.95 on Amazon with five versions of the film, two documentaries and dozens of other special features. It’s the same price as single disc movies and comes with five! This Ridley Scott classic is surely the deal of the decade.

If as much care was placed into every library title, I believe more people would clearly see the benefits of high-def movies. It is the best version of your favorite film ever. Best picture, best audio, best features, best packaging. You can’t go wrong with that. Kudos to the studios that truly care!

About Steven Kippel

Steven Kippel has worked as a systems designer for a leading high-end audio/video custom integrator in Southern California since 2003. He is responsible for researching new technologies and integrating them into existing systems and new construction projects. He has designed several high-profile systems for discriminating clients on the cutting-edge of technology. When he is not hard at work, Steven is spending time with his wife, playing with his band or promoting concerts and bands in the Inland Empire. His favorite bands include The Cure, U2, Eisley, Living Sacrifice and DragonForce.

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4 Comments on “How to sell high-def”

  1. I also got Close Encounters on blu-ray and I can’t count how many times I was blown away at the transfer quality (on my parents 1080i TV nonetheless). besides being an excellent movie, they fit all 3 versions (Theatrical, Special, Directors) on a single disc with beyond outstanding picture and audio.

    you should also mention Lost Season 3 on blu ray as this box set has some of the most amazing visuals next to planet earth. Over 990 minutes of HD footage filmed on location in Hawaii, and oh yeah…a lot better of a show than star trek IMO 😉 oh no I might be phased!! 😛

  2. I didn’t bring up Lost because it is not a library feature people own already.

    They didn’t put 3 versions of the film on one BD, they used “seamless branching.” This means the different sequences were on the disc but unchanged parts were on the disc only once.

  3. I didn’t say how they did it, just that they did it. 🙂

    well the title was how to sell hi def, so?

  4. Good points about adding value with special packagings, multiple film version and additional goodies. I still can’t believe Warner was selling the high-def Blade Runner set so cheap!

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