How to use THX Optimizer video tests
Without a doubt, the first thing you want to do when you bring your new HDTV home from the store is setup the picture for optimal viewing. But the majority of people do not ever adjust the picture, and many don’t even know you can.
Fact: The default picture setting on HDTVs are set by the TV manufacturers to draw the consumer’s eye on the showroom floor. This means the picture is incredibly bright, and tinted blue. The reason they do this is because showrooms have bright overhead florescent lighting. But when you get the TV home, this setting is just too bright, and the colors are too blown out.
Fortunately, this is correctable through careful adjustments. Some manufacturers are now offering picture settings which are incredibly close to accurate. These are usually called something like “cinema,” “movie,” or “THX.” Start with one of these settings, and then use THX Optimizer to make picture adjustments.
For a list of movies (such as Avatar) which include the THX Optimizer, look here. To view a video demonstration of THX video optimization, view the embedded video below.