This is the week of the “iPhone 2.0” (who else is tired of the “2.0” moniker?), so it’s time for every tech blogger to jock Jobs. Maybe they’re trying to get a free iPhone plan or iHerpes – the new revolutionary mass-dementia inducing widget from Apple. Whatever the case, it seems as if everyone is proclaiming what a great idea adding 3G to the iPhone was. Maybe it was a good idea last year when it was introduced, but a year later it seems like they were just missing the 21st Century by its previous exclusion. Yes, I’m complaining that the iPhone is not perfect enough.
But seriously, this is the standard operating practice of Apple. They put out products that are about as awesome as every other product on the market and somehow it’s the most revolutionary thing to happen in years. (Never mind the fact that the MacBook Air is only 1mm thinner than the Fujitsu LifeBook and lacks an optical drive, and multiple USB ports, not to mention its diminutive 80GB hard drive.)
But the iPhone epitomizes the cult of Apple. The fact that it took them a year to add 3G and GPS to their smart phone shows how they can be so out of touch with the market yet still remain above criticism, and actually manage to lead the market, simply by the cool factor of its touch screen interface.
It is baffling, but it’s the reality of the matter. Now everyone is bringing out derivatives of the iPhone. Of course most of those include 3G or similarly fast broadband. They have USB, fully-functional Bluetooth, GPS and other features out of the gate. They realize these are current standard features and include them. Sometimes they have too many features so it clutters their interface, and that’s why Google has developed Android.
Now, I have a lot of forgiveness for Apple. I use a MacBook as my primary computer these days – being on the go and all. But there are some serious problems they need to address before I can fully embrace this firm. To begin with, they do the same things Microsoft has done for years which finally pushed me away from them. For example: Apple’s FairPlay DRM (a misnomer if I’ve ever heard one) is not “fair”, nor does it “play” on any device not made by Apple.
Considering they’re now the top selling computer brand through brick and mortar retail, they will soon have to change their ways or face the same fate as Microsoft. It’s time the general public puts away their puppy love and start to view Apple for what it is: a corporation.