K-Mart chooses HD DVD
The retailers are entering the format war now. A few months back Target announced Blu-ray players would be exclusively sold in their stores this holiday season and today Home Media Magazine is reporting that K-Mart is siding with HD DVD.
K-Mart is owned by Sears, who is publishing a “Black Friday” ad showing a Toshiba HD-A3 at $169. This may indict Toshiba in an effort to court Sears as a whole.
Jody Sally, spokesperson for Toshiba, said it was the lower price point that gave K-Mart the incentive to carry the format exclusively. However, the Sony Playstation 3 is also sold at K-Mart and supports Blu-ray.
I know it’s difficult for retailers to sell either format because they have to educate their salespeople on both formats. You can’t up-sell a customer to a choice between two ambiguously different formats. You confuse the customer. I’m anticipating other retailers to side one way or the other in the coming months.
It was Blockbuster that first announced they would support Blu-ray Disc exclusively in their stores. Then Target announced Blu-ray players only in their stores. Hastings later announced they would expand Blu-ray in their rentals both in store and on-line. The HTSA buying group consisting of over 60 retailers also announced exclusive support for Blu-ray. Now that K-Mart is in the ring things should get interesting.