Microsoft and Tesco collaborate on virtual DVD

Microsoft and Tesco collaborate on virtual DVD

Digital delivery of movies have fallen short of the DVD experience due to a lack of added features. Microsoft and retail giant Tesco have teamed up to fix this disparity with what they are calling “virtual DVD.” The new delivery service is built on Microsoft Silverlight technology, adding interactive features to online video, including the bonus features included on the DVD.

Tesco, the second most profitable retailer behind Walmart, will allow customers in the United Kingdom, who purchase certain home video titles, to download a digital copy beginning in the autumn. The digital copy will feature exclusive content including online movie viewing parties with chat, MP3s, ring tones, and games.

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There is no announcement for US customers, but Tesco is growing their presence Stateside, and I doubt this is a worldwide exclusive anyway so Microsoft can be working with other retailers to implement this program here.

About Steven Kippel

Steven Kippel has worked as a systems designer for a leading high-end audio/video custom integrator in Southern California since 2003. He is responsible for researching new technologies and integrating them into existing systems and new construction projects. He has designed several high-profile systems for discriminating clients on the cutting-edge of technology. When he is not hard at work, Steven is spending time with his wife, playing with his band or promoting concerts and bands in the Inland Empire. His favorite bands include The Cure, U2, Eisley, Living Sacrifice and DragonForce.

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