Online Video Steven Kippel on 26 Jul 2011
Netflix loses favor with consumers
Following the news of pricing changes, Netflix has taken a sharp hit in favor among consumers, falling from the top spot to the bottom spot among video rental services.
Netflix was the undisputed leader in positive consumer perception with a Buzz score of 39.1 on July 12, compared to the next ranked score of 12.6 by Redbox. After the pricing changes, Netflix dropped to -14.1, and is now at -6. This is a statistical tie with Blockbuster.
Redbox moved up in favor, increasing to 21.3.
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