Blu-ray &Video Rental Steven Kippel on 29 Jan 2009

Netflix reaches 700,000 Blu-ray subscribers

Netflix reaches 700,000 Blu-ray subscribers

Netflix LogoNetflix subscribers must opt-in to receive movies or television programs on Blu-ray Disc. This adds $1 per month to your bill. But this hasn’t stopped 700,000 subscribers from choosing to receive Blu-ray through Netflix.

Besides adding three-quarters of a million dollars to the company’s bottom line, CEO Reed Hastings sees this as a good sign for the future of their disc-based business. While they are expending a lot of effort to make Netflix Watch Now streaming ubiquitous in consumer electronics devices, Hastings also sees the adoption of Blu-ray becoming widespread as player prices drop.

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