Online Video &Video Rental Steven Kippel on 10 Oct 2011

Qwikster is dead on arrival

Qwikster is dead on arrival

Netflix has a case of Dr. Jekyll and Mr. Hyde. Less than a month after Netflix CEO Reed Hastings announced DVD-by-mail would be spun off to form Qwikster, another email is sent out saying Qwikster will not happen after all.

It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.

This means no change: one website, one account, one password … in other words, no Qwikster.

What a horrible year for Netflix PR. They’re flailing to find footing with their established, loyal customer base.

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