Qwikster is dead on arrival

Qwikster is dead on arrival

Netflix has a case of Dr. Jekyll and Mr. Hyde. Less than a month after Netflix CEO Reed Hastings announced DVD-by-mail would be spun off to form Qwikster, another email is sent out saying Qwikster will not happen after all.

It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.

This means no change: one website, one account, one password … in other words, no Qwikster.

What a horrible year for Netflix PR. They’re flailing to find footing with their established, loyal customer base.

About Steven Kippel

Steven Kippel has worked as a systems designer for a leading high-end audio/video custom integrator in Southern California since 2003. He is responsible for researching new technologies and integrating them into existing systems and new construction projects. He has designed several high-profile systems for discriminating clients on the cutting-edge of technology. When he is not hard at work, Steven is spending time with his wife, playing with his band or promoting concerts and bands in the Inland Empire. His favorite bands include The Cure, U2, Eisley, Living Sacrifice and DragonForce.

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