DVD &Entertainment &Online Video &Video Rental Steven Kippel on 19 Mar 2013

Redbox Instant goes live

Verizon has just launched Redbox Instant, the new streaming video service aimed at competing with Netflix and Amazon. You know Redbox from their … uh … red boxes outside and inside almost every retail store you’ve visited this week. So what does Redbox Instant offer?

First off you can sign up for a free trial which provides a month of free service. The service includes unlimited streaming to web browsers and mobile devices with other consumer electronic support coming soon. But not only is this a streaming service it also comes with four DVD retals at Redbox kiosks every month. After your free trial ends the service costs $8 per month.

That is some deal. A similar subscription from Netflix costs twice that amount ($7.99 for streaming and $7.99 for one-DVD-at-a-time by mail = $15.98).

The downside is Netflix has been spending a lot of capital to procure titles for many years now so Redbox is behind on that front. Just a brief glace at the offers showed several new releases (like Denzel Washington’s latest Flight) but mainly a lot of title you’ve never heard of before (The Hit List, Dolan’s Cadillac, etc.).

It’s a free trial, what can you lose?

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