Samsung hyping new TV ahead of CES

Samsung hyping new TV ahead of CES

Samsung is hyping the unveiling of a new TV that is “unprecedented.” They’re doing everything but using Apple’s favorite hype word, “revolutionary.”

“A true innovation of TV design,” they say, with a “new TV shape and timeless gallery design.” They’re sparing no adjective to hype this new TV.

I’m not sure what kind of TV could have a “new shape.” Certainly from the video it doesn’t appear to be too radical of a departure from the rectangle.

[youtube IAV-Kkq-GtY]

The only other clue is the teaser image they’ve published which shows a lone tree on a barren landscape in a frame. The frame casts a shadow on the foreground, while the landscape outside the frame appears to be a bit darker with more contrast.

Samsung hype TV

What can we deduce? The video shows a regular-shaped HDTV on a pedestal. The text talks about a “new shape” and a “gallery.” And the image shows a portrait frame which I’m taking to signify “out of the box.”

We’ll know soon, but I’m guessing an apps-focused TV with either AMOLED or OLED technology with a nonexistent bezel. Their marketing department is certainly doing their job.

About Steven Kippel

Steven Kippel has worked as a systems designer for a leading high-end audio/video custom integrator in Southern California since 2003. He is responsible for researching new technologies and integrating them into existing systems and new construction projects. He has designed several high-profile systems for discriminating clients on the cutting-edge of technology. When he is not hard at work, Steven is spending time with his wife, playing with his band or promoting concerts and bands in the Inland Empire. His favorite bands include The Cure, U2, Eisley, Living Sacrifice and DragonForce.

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