Sony launches UltraViolet gift store

Sony launches UltraViolet gift store

To provide a way for consumers to gift digital movies, Sony Pictures Home Entertainment has created an UltraViolet store designed to spread holiday cheer. With a no-nonsense name, the Sony Pictures Gift Store allows friends or family members to purchase a digital movie and send it, wrapped, as a gift.

The process has three simple steps:

  1. Find a movie – Chose from new releases or library titles by searching genres, or with the “gift-finder” software, which will filter titles down to specific criteria such as release date, genre and box-office performance.
  2. Virtually Wrap & Send – Chose decorative wrapping paper, ribbons and bows and provide a personalized message
  3. Unwrap & Watch – The recipient unwraps the gift, complete with tear off animation and audio, and the movie is now included in their UltraViolet lock box


The movie selection is exclusively from Sony Pictures, so you’ll see titles like The Amazing Spider-Man, 21 Jump Street, Men In Black 3, Sparkle, Total Recall, Lawrence of Arabia, Drive, The Girl With The Dragon Tattoo, Hook, Adaptation, A River Runs Through It and The Fifth Element. The “gift finder” function is useful in narrowing down the choices in a fun and unique way.

Pricing is pretty standard for purchasing a movie. Although some might prefer buying a physical version which comes with the digital version in stead of just buying the digital version.

About Steven Kippel

Steven Kippel has worked as a systems designer for a leading high-end audio/video custom integrator in Southern California since 2003. He is responsible for researching new technologies and integrating them into existing systems and new construction projects. He has designed several high-profile systems for discriminating clients on the cutting-edge of technology. When he is not hard at work, Steven is spending time with his wife, playing with his band or promoting concerts and bands in the Inland Empire. His favorite bands include The Cure, U2, Eisley, Living Sacrifice and DragonForce.

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