Sony launches UltraViolet gift store
To provide a way for consumers to gift digital movies, Sony Pictures Home Entertainment has created an UltraViolet store designed to spread holiday cheer. With a no-nonsense name, the Sony Pictures Gift Store allows friends or family members to purchase a digital movie and send it, wrapped, as a gift.
The process has three simple steps:
- Find a movie – Chose from new releases or library titles by searching genres, or with the “gift-finder” software, which will filter titles down to specific criteria such as release date, genre and box-office performance.
- Virtually Wrap & Send – Chose decorative wrapping paper, ribbons and bows and provide a personalized message
- Unwrap & Watch – The recipient unwraps the gift, complete with tear off animation and audio, and the movie is now included in their UltraViolet lock box
The movie selection is exclusively from Sony Pictures, so you’ll see titles like The Amazing Spider-Man, 21 Jump Street, Men In Black 3, Sparkle, Total Recall, Lawrence of Arabia, Drive, The Girl With The Dragon Tattoo, Hook, Adaptation, A River Runs Through It and The Fifth Element. The “gift finder” function is useful in narrowing down the choices in a fun and unique way.
Pricing is pretty standard for purchasing a movie. Although some might prefer buying a physical version which comes with the digital version in stead of just buying the digital version.