Sony launches video delivery on PS3 tonight
Contrary to previously reported news, it appears as if Microsoft has an exclusive deal with Netflix for the Xbox 360. While this is certainly a victory for Microsoft, Sony does a bit of catchup by launching their own video rental store for the Playstation 3.
Launching tonight, the service will be accessible through the Playstation Store on the PS3. More than 300 movies from Warner, Sony, Paramount, Fox, Lionsgate, Disney and MGM are available for rental in standard definition. Many of those will be available in high-definition as well.
Additionally, more than 1200 television episodes will be available.
All content will be available to rent, and will be available to watch for 14 days, but must be finished within 24 hours of first play. Way to go! Much better than the 24 hours you get through other services (like Apple TV). Rentals range from $2.99 to $5.99. Much of the content will be available for purchase as well. Unfortunately no Disney titles are up for sell-through. Prices range from $9.99 to $14.99.
Marlin Digital Rights Management technology was adopted for the downloads. This is an open-source standard for DRM and will allow the content to be moved to a PSP via USB cable for viewing on-the-go.
While they are playing catchup with Xbox Live, it looks like a strong effort right out of the gate.
Source: Sony press release
Images of the store from E3 at Gizmodo