Toshiba to give in on Blu-ray?

Toshiba to give in on Blu-ray?

Toshiba logoAfter Toshiba gave up the fight in the format war, they vowed to remain in the standard DVD business and would not support Blu-ray. But perhaps watching from the sidelines while all of the other CE companies collect new profits from Blu-ray Disc isn’t sitting well with them; after all, they did lose $1-billion in the format war.

Last week, the president of Toshiba, Atsutoshi Nishida said, “It makes no sense to decide not to enter the Blu-Ray market simply because we lost the DVD-format war. We cannot change the fact that we lost, but we would like to keep our options open.”

The main focus for now seems to be on Blu-ray recorders, but I would imagine they will enter the consumer electronics market in the US with dedicated players as recorders generally don’t sell well here. (Maybe a Blu-ray player as capable and affordable as Toshiba HD DVD players?!)

After losing almost $4-billion last quarter, it’s no wonder Toshiba is looking for new revenue streams.

About Steven Kippel

Steven Kippel has worked as a systems designer for a leading high-end audio/video custom integrator in Southern California since 2003. He is responsible for researching new technologies and integrating them into existing systems and new construction projects. He has designed several high-profile systems for discriminating clients on the cutting-edge of technology. When he is not hard at work, Steven is spending time with his wife, playing with his band or promoting concerts and bands in the Inland Empire. His favorite bands include The Cure, U2, Eisley, Living Sacrifice and DragonForce.

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