Blu-ray &Software Steven Kippel on 16 Aug 2007

TotalHD delayed until '08

TotalHD delayed until ’08
TotalHDEarly this year, Warner Bros. announced the TotalHD disc format meant to put an end to the high-def format war. This double-sided disc features Blu-ray on one side and HD DVD on the other. Last month, Warner announced a couple titles would be released on TotalHD only to recall that comment. It now looks like TotalHD is pushed back until the beginning of next year at the earliest.

No reason for the delay was officially announced, but speculation within the industry suggests Warner is waiting to see if the ’07 holiday season shakes out a definitive win. In my judgment, TotalHD sounds like a cool idea, but it may only create more confusion in a market already overrun with ennui. Retailers have already been mixing HD DVD software in the DVD rack, and offering Blu-ray deals along with Toshiba players, so adding another format in the mix will make things even more dificult for the average consumer to understand.

It is uncertain if the TotalHD disc would cost more for the consumer, but I’ve already heard many HD DVD supporters complaining about the HD DVD/DVD combo discs making the cost higher. Universal has re-released combo HD DVD “flippers” removing the DVD side, and Warner has announced a slew of titles going the same route. Perhaps time will only tell if TotalHD is a genius marketing move or a half-baked idea.

What do you think of the TotalHD format?

2 Responses to “TotalHD delayed until '08”

  1. on 16 Aug 2007 at 1:22 PM 1.Wesley Novack said …

    I believe an old statement from Warner said something along the lines of “TotalHD discs will not cost significantly more to manufacture”

    What does “significantly more” mean? No ones knows at this point, but we might be able to make an estimate on the total cost by looking at the former Blu-ray vs HD DVD replication costs article that I published earlier.

  2. on 18 Sep 2007 at 5:24 PM 2.Warner’s TotalHD is on hold indefinitely » Blu-ray, HD DVD, info at said …

    […] The dubious dual-format concept developed by Warner Bros. has been put on hold indefinitely. This is not a shock to me as I think it was a bad idea to begin with, but now that Warner Bros. is the only major studio left supporting both formats, the studio is concerned it will be difficult for the market to adopt. With two new dual-format players coming to the market from Samsung and LG later this year, there seems to be even less demand for a format that will bridge the divide that has made an optical media format more heated than the ongoing political debate of our day. Warner was planning of licensing this format to Paramount, but with their going exclusive to HD DVD, that looks like a long shot. The best they can hope for now is Joe Kane’s Video Essentials. TotalHD is a disc that bonds an HD DVD to the back of a Blu-ray Disc. Sometimes I can’t tell which side of a DVD flipper has the widescreen and which is fullscreen – I can only imagine the confusion this format would cause. Share this article: These icons link to social bookmarking sites where readers can share and discover new web pages. […]

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