Blu-ray &DVD &Entertainment &Online Video Steven Kippel on 19 Oct 2011

UltraViolet has arrived

UltraViolet has arrived

The most promising content ownership solution from the owners of properties has finally arrived. On October 11, Warner Home Video released Horrible Bosses on Blu-ray Disc and DVD with UltraViolet enabled. Warner is committed to including UltraViolet on all upcoming releases, including Green Lantern, Harry Potter and the Deathly Hallows – Part 2, and Shameless: The Complete First Season.

Sony has also announced the upcoming releases of The Smurfs and Friends With Benefits will be UltraViolet enabled.

Every major studio except Disney is on board with the technology, and there is massive support on the hardware manufacturer side as well. The Digital Entertainment Content Ecosystem (DECE) group of companies is hoping to challenge the streaming or renting concept we’ve all embraced for one of true content ownership.

Best Buy and Walmart are both interested in selling UltraViolet hardware.

How it works

UltraViolet logos will be located on compatible Blu-ray Discs and DVDs, and inside there will be a redemption code. The user will set up an account at and enter the codes. The content will then be available for use on up to ten devices (PCs, HDTVs, BD players, mobile devices, etc). Up to six people may be registered on each account with access to the content.

Eventually, UltraViolet content will be available for purchase as digital-only, but this may be burned to disc by the end user.

The caveat

Until UltraViolet-enabled hardware becomes available, owners of Horrible Bosses (and other future Warner Bros. UltraViolet content) will only be able to watch the digital copy at Hardware support should follow in early 2012.

2 Responses to “UltraViolet has arrived”

  1. on 11 Jan 2012 at 3:35 PM 1.Bad news: Netflix burdened with longer DVD window » Blu-ray, HDTV, DVD info at said …

    […] due to their demand. From reading the press release, it seems like they might be doing this to give UltraViolet and the Warner-owned Flixster an advantage over Netflix. Read the press release after the break. […]

  2. on 15 Mar 2012 at 1:21 PM 2.Walmart unveils disc-to-digital program » Blu-ray, HDTV, DVD info at said …

    […] juggernaut Walmart will soon become the leading driver of consumer awareness of UltraViolet digital movie locker with a new initiative. Announced this week with five of the largest Hollywood […]

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