UltraViolet has arrived
The most promising content ownership solution from the owners of properties has finally arrived. On October 11, Warner Home Video released Horrible Bosses on Blu-ray Disc and DVD with UltraViolet enabled. Warner is committed to including UltraViolet on all upcoming releases, including Green Lantern, Harry Potter and the Deathly Hallows – Part 2, and Shameless: The Complete First Season.
Sony has also announced the upcoming releases of The Smurfs and Friends With Benefits will be UltraViolet enabled.
Every major studio except Disney is on board with the technology, and there is massive support on the hardware manufacturer side as well. The Digital Entertainment Content Ecosystem (DECE) group of companies is hoping to challenge the streaming or renting concept we’ve all embraced for one of true content ownership.
Best Buy and Walmart are both interested in selling UltraViolet hardware.
How it works
UltraViolet logos will be located on compatible Blu-ray Discs and DVDs, and inside there will be a redemption code. The user will set up an account at UVVU.com and enter the codes. The content will then be available for use on up to ten devices (PCs, HDTVs, BD players, mobile devices, etc). Up to six people may be registered on each account with access to the content.
Eventually, UltraViolet content will be available for purchase as digital-only, but this may be burned to disc by the end user.
Until UltraViolet-enabled hardware becomes available, owners of Horrible Bosses (and other future Warner Bros. UltraViolet content) will only be able to watch the digital copy at Flixster.com. Hardware support should follow in early 2012.