Netflix Watch Now limited to Xbox Live Gold subscribers
To access online Xbox content, every user is required to have an Xbox Live account. Silver accounts are free; Gold accounts are approx $50 per year.
Later this year, Microsoft will release the new Dashboard, “The New Xbox Experience,” later this Autumn. Included with this revamped system is the ability to link to your Netflix account to stream Watch Now videos through the Xbox 360. Regular subscription rates for Netflix apply.
Microsoft claims limiting this service to Gold members is “about adding value to the gold membership.” Xbox director of marketing Albert Penello told MTV, “I mean, obviously, the partnership there â€” itâ€™s a lot of bandwidth. Obviously, thereâ€™s the cost of the licensing on the Netflix side, soâ€¦youâ€™re not really paying for the movie. On silver, you have to pay for the TV show or movie that you download. Here, you donâ€™t, so the relationship in gold kind of takes care of that funny business.”
If you don’t have a Gold subscription, you should probably get one for the added benefits to begin with, and the Netflix relationship only makes this a greater reason to get one. I just wish Microsoft made Xbox Live a monthly-pay service.