Blu-ray player prices not rising

Blu-ray player prices not rising

Blog WatchFor some reason, several blogs are writing stories about how Blu-ray player prices have risen since the demise of HD DVD. This is ridiculous. The information is gathered from for the story.

Let’s look at this for a minute. It’s being reported that the average cost of the Sony BDP-S300 is $405. This is above MSRP, set by Sony at $399. One retailer lists it for $445 (above the list price), and the rest are at MSRP or below. This is throwing off the average.

We also have to consider that many retailers on PriceGrabber are not authorized retailers for the product they’re selling. Authorized retailers (Circuit City, Crutchfield, Best Buy, etc.) list the Sony player at MSRP of $399 – as is correct. No Blu-ray player manufacturer has increased the MSRP of their players.

If retailers were selling below retail previously (and authorized ones do not or they will lose their relationship with the company), it was not do to competition against HD DVD. These retailers weren’t on the Blu-ray side trying to compete against Toshiba, they were also selling Toshiba players. Competition between formats would have been championed by the manufacturers, and they did not just now raise their list price. The MSRP now is the same as the beginning of the year.

Consider this my civic duty, exposing the fraud put out on blogs to stir up controversy and gain hits for their advertisers.

About Steven Kippel

Steven Kippel has worked as a systems designer for a leading high-end audio/video custom integrator in Southern California since 2003. He is responsible for researching new technologies and integrating them into existing systems and new construction projects. He has designed several high-profile systems for discriminating clients on the cutting-edge of technology. When he is not hard at work, Steven is spending time with his wife, playing with his band or promoting concerts and bands in the Inland Empire. His favorite bands include The Cure, U2, Eisley, Living Sacrifice and DragonForce.

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2 Comments on “Blu-ray player prices not rising”

  1. Plus, all of these first generation Blu-ray players (BD-ROM Profile 1.0) will be dropping in price and clearanced out as the newer “BonusView” Blu-ray players begin hitting the market.

    Heck, some stores (Sears, etc) are already clearancing out older Blu-ray players.

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