German retailer offers HD DVD for Blu-ray exchange

German retailer offers HD DVD for Blu-ray exchange

We can only hope to see promotions like this Stateside. German retailer Saturn is currently offering a promotion giving €150 off a Sony Blu-ray Disc player if you bring in an HD DVD player. This brings the price from €499 down to €349.

Saturn exchange program

I’m sure a lot of people in the States would definitely take this offer. If Toshiba was really looking for the consumer’s best interest they would seriously just drop the whole charade and put out a BD player and offer a similar exchange program, I’m sure the BDA would help them with costs. Since they’re all gung-ho about C-HD DVD, they can recycle the returned players into the Chinese market.

You can read the original source in German at

About Steven Kippel

Steven Kippel has worked as a systems designer for a leading high-end audio/video custom integrator in Southern California since 2003. He is responsible for researching new technologies and integrating them into existing systems and new construction projects. He has designed several high-profile systems for discriminating clients on the cutting-edge of technology. When he is not hard at work, Steven is spending time with his wife, playing with his band or promoting concerts and bands in the Inland Empire. His favorite bands include The Cure, U2, Eisley, Living Sacrifice and DragonForce.

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2 Comments on “German retailer offers HD DVD for Blu-ray exchange”

  1. blu-ray will take china as well….

    I doubt there will be a return program in the US. it would to expensive. might be smart though, convert the early adopters now so they don’t ride the doomed train till the end.

  2. Ha! I doubt Toshiba will ever offer an exchange program. I would however, prefer that they would simply bow out at this point and put an end to the format war.

    A high definition format with only 30% of Hollywood content can not survive, no matter what the fanatics say. The only possible way for HD DVD to continue to survive is if they were able to convince one of the major Hollywood studios to go neutral and support HD DVD, which at this point, looks extremely unlikely.

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