Blu-ray Steven Kippel on 30 Jan 2008

German retailer offers HD DVD for Blu-ray exchange

German retailer offers HD DVD for Blu-ray exchange

We can only hope to see promotions like this Stateside. German retailer Saturn is currently offering a promotion giving €150 off a Sony Blu-ray Disc player if you bring in an HD DVD player. This brings the price from €499 down to €349.

Saturn exchange program

I’m sure a lot of people in the States would definitely take this offer. If Toshiba was really looking for the consumer’s best interest they would seriously just drop the whole charade and put out a BD player and offer a similar exchange program, I’m sure the BDA would help them with costs. Since they’re all gung-ho about C-HD DVD, they can recycle the returned players into the Chinese market.

You can read the original source in German at hifi-forum.de.

2 Responses to “German retailer offers HD DVD for Blu-ray exchange”

  1. on 31 Jan 2008 at 10:24 AM 1.what said …

    blu-ray will take china as well….

    I doubt there will be a return program in the US. it would to expensive. might be smart though, convert the early adopters now so they don’t ride the doomed train till the end.

  2. on 01 Feb 2008 at 1:22 PM 2.Wesley Novack said …

    Ha! I doubt Toshiba will ever offer an exchange program. I would however, prefer that they would simply bow out at this point and put an end to the format war.

    A high definition format with only 30% of Hollywood content can not survive, no matter what the fanatics say. The only possible way for HD DVD to continue to survive is if they were able to convince one of the major Hollywood studios to go neutral and support HD DVD, which at this point, looks extremely unlikely.

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