Internet connected TVs now in 38% of households
We have previously talked about replacing cable or satellite television with internet streaming on-access video. While the majority of households aren’t ready to replace their traditional television service, new research from the Leightman Research Group has found that 38% of households are now streaming video to their TV via the internet. This is up from 24% just two years ago.
The most commonly used device for video streaming is a video game system, totaling 28% of households. (That’s how I deliver internet video to my TV.) Only 1% of households use Roku or Apple TV, while 4% use internet-capable TVs.
Netflix is far-and-away the leader in streaming video, with 35% of Netflix subscribers streaming video from the Internet weekly – totaling 16% of all adults, compared to 5% weekly use among all non-Netflix subscribers. Two year ago, only 4% of adults used Netflix’s Watch Instantly.
So is America ready to cut their cable? Not quite. Only 13% of Netflix subscribers would consider cancelling their TV provider, which is down from 21% last year.
Have you cancelled your television provider?
I have cancelled my provider. The reasons are varied, but came mainly through life changes in the form of three preschool-aged children. I don’t have time to watch very much television anymore, so it was a waste of money to continue paying for a service I don’t use. And the shows I enjoy watching the most are available on Hulu, Amazon or Netflix, so I can watch on my computer or through my PlayStation 3.
I haven’t felt like I’ve missed out on current TV programs at all. I’ve kept up with all the new episodes of the shows I love: House, White Collar, Fringe, and 30 Rock are all on Hulu. Mad Men and The Walking Dead are available on Amazon for a charge, but combined are much less than a cable subscription. Netflix provides me with past shows I’ve missed further out, and more movies than I can shake a stick at so I can’t really complain about the lack of choices. Generally, new releases are something I want to see in the theater anyway, and if they’re not I don’t need to watch them right away.
But the biggest advantage I’ve had using Netflix instead of cable is for the children. Netflix has a children’s menu that allows my kids to pick which shows they want to watch, and there are no commercials and they don’t have to tune in on the top of the hour. They’re so spoiled in this regard that when watching normal broadcast TV they get upset when a commercial breaks in, and they start asking to watch their show.
As far as live events, I’m not much of a sports guy, but I do watch the occasional football or soccer game over-the-air with rabbit ears.