Software Steven Kippel on 06 Jul 2009
Is it lights out for video rental outlets?
The video rental game is a changing climate. With by-mail services like Netflix, combined with the convenience of video-on-demand and rental kiosks like Redbox, the traditional video rental outlet seems like a vestigial service.
The evidence is immanent. Blockbuster closed hundreds of stores over the last two years, and the regional players are closing at a brisk pace.
A local independent rental outlet recently changed their model to provide $1 rentals for anything in the store – Blu-ray, DVD, and video games. This is a great deal to be sure. But you know this came from the fact that every grocery store in the area has a rental kiosk for $1 per day for new and catalog titles, and it’s more convenient. Convenience seems to trump the fact that stores have a much greater selection of movies, and a better chance they’ll have a copy of the new release you want to see, and they have foreign and independent films the kiosks don’t carry.
But we’re in a culture of instant gratification. For so many, getting it now beats out over quality and content, even if price is at parity.
Do you still go to a video store to rent? Why or why not?