NPD: Interest in Blu-ray on the rise
Interest in buying high-def media increased last month after Toshiba’s HD DVD format lost the “format war.” This isn’t too surprising, but I did expect it to grow a bit more than it did.
NPD is reporting that DVD consumers who are likely to buy high-def optical media increased to 10.8% for week ending 20th February. Previous weeks were 9.4% for 13th February and 8.9% for the week of 6th February. Over the Christmas season these numbers were between 5% to 6.8%.
I assumed this number would have been higher now that there is a clear victor in high-def media. I’ve also seen a huge number of clients requesting Blu-ray players for their homes (which sucks because there is very limited availability of players right now).
The senior analyst of NPD, Russ Crupnick, notes that these numbers are for intent only – not actual sales. “The number is fairly conservative,” he said. “You can take this as an overall trend that more people are aware and inclined toward the format.”
Source: Home Media Magazine