Universal's commitment to HD DVD has ended

Universal’s commitment to HD DVD has ended

UniversalIt is still unclear what this really means, but Daily Variety confirmed that Universal’s HD DVD commitment has ended. This doesn’t mean Universal is going to drop HD DVD and neither does it mean that they’re going to start supporting Blu-ray, but they are free to do it if they wish.

Following up on my last post , Variety has also confirmed that Paramount does have an escape clause in their HD DVD agreement.

Paramount has stated they intend to continue support for HD DVD, but that does cleverly leave room for them to rejoin Blu-ray without lying. Paramount’s HD DVD agreement extends throughout the year unless they exercise their escape clause. Universal is committed to upcoming HD DVD promotions, so don’t expect them to announce anything until that commitment ends.

It will be interesting to see what the retails do in the wake of the big news. Last year Blockbuster chose Blu-ray for their US stores, and Target chose Blu-ray for the holiday season (at CES, Philips mentioned Target was going exclusive but that is unconfirmed). Kep an eye out.

About Steven Kippel

Steven Kippel has worked as a systems designer for a leading high-end audio/video custom integrator in Southern California since 2003. He is responsible for researching new technologies and integrating them into existing systems and new construction projects. He has designed several high-profile systems for discriminating clients on the cutting-edge of technology. When he is not hard at work, Steven is spending time with his wife, playing with his band or promoting concerts and bands in the Inland Empire. His favorite bands include The Cure, U2, Eisley, Living Sacrifice and DragonForce.

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