Warner drops HD DVD
This came as quite a surprise, but it is official. Warner Home Video has announced they are dropping support of HD DVD to focus exclusively on Blu-ray. High Def Digest broke the news today.
Although rumors abounded for months, I didn’t really expect it to happen. It’s not as surprising as Paramount’s move because that didn’t have rumors around it before hand.
“Warner Bros.â€™ move to exclusively release in the Blu-ray disc format is a strategic decision focused on the long term and the most direct way to give consumers what they want,” said Barry Meyer, Chairman & CEO of Warner Bros.. As the second prediction of mine to come true in two days, Warner’s reasoning is similar to mine, “The window of opportunity for high-definition DVD could be missed if format confusion continues to linger. We believe that exclusively distributing in Blu-ray will further the potential for mass market success and ultimately benefit retailers, producers, and most importantly, consumers.”
Sounding a lot like one of the Iowa caucus winners, Jeff Bewkes, President and Chief Executive Officer of Time Warner Inc., the parent company of Warner Brothers is claiming to be the hero of the format war, claiming it was they who brought down hardware prices. â€œWarner Bros. has produced in both high-definition formats in an effort to provide consumer choice, foster mainstream adoption and drive down hardware prices,â€ he said.
Does this mean the format war is over? With Dreamworks, Paramount and Universal still in the HD DVD camp it’s not quite over, but it certainly seems inevitable. So what is Toshiba’s next move?