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Sony adding Netflix streaming to BRAVIA televisions

Sony was the first company to add streaming directly to the display, and now they’re adding Netflix streaming to their BRAVIA line of LCD televisions.

The current 2009 models BRAVIA models connect via Ethernet to the internet and stream video via the Xross Media Bar (XMB) interface. But most Sony TVs from the past two years have the ability to connect a “BRAVIA Internet Video Link” module, meaning there is a large installed base right now that can benefit from this relationship when it releases in the Autumn.

Sony has developed their own interface for the Netflix instant queue which they call “a little more elegant.” You still have to add movies via a web browser, however. I imagine the interface will look a lot like the current XMB interface.

In addition to Netflix, Sony offers video from over 25 sources, including Amazon Video On Demand, YouTube, Sports Illustrated, Sony Pictures, and Crackle.

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