During the past few years, advertising has changed significantly. Even though there is still a place for traditional advertisements including TV commercials and radio spots, much of the world has transitioned to digital marketing. The reality is that the vast majority of people use the internet when they are looking for products and services they need. As a result, companies are paying more attention to digital marketing, which has led to the growth of a number of emerging trends. Many companies are working with professionals, such as David Geithner, to make sure they have their ducks in a row when it comes to digital marketing. What are a few emerging trends in the world of digital marketing?
Social Media Marketing Is Becoming More Specialized
One of the first trends in the world of digital marketing has to do with social media. There are hundreds of millions of people who use social media on a daily basis. Therefore, it is important for companies to have a strong presence in the social media world.
On the other hand, it is not that simple. Today, there are countless social media platforms out there. Some of the biggest social media platforms include Facebook, Twitter, Snapchat, TikTok, and Instagram. While companies do not need to have a strong presence on all of these platforms, they do need to figure out where their target market spends the majority of its time. Then, they need to make sure that their profiles are easy to find.
It can be difficult for businesses to figure out how to increase their footprint in the world of social media because it has become so competitive. That is why it is helpful to put advanced tools to use to make inroads. Many businesses are partnering with professionals who know how to make that happen.
The Growth of Big Data Analytics
Another major trend that has only grown during the pandemic has to do with big data. Big data has become more important in digital marketing than it ever has in the past. Big data is important because it provides companies with the information they can use to make quick decisions. There are numerous types of big data out there including data on employees, data on customers, and data on competitors. All of this information is important because it helps companies figure out how they need to target their ads and what they need to do to get more of their digital marketing campaigns.
Of course, one of the major challenges in the past has been finding useful information beneath the data on the surface. That is why numerous companies are now putting advanced automation tools to work for them. These tools are only going to become more powerful in the future, making big data even more important. Data has even become a service, similar to SaaS.
The Rise of Podcasts as a Powerful Marketing Tool
There are lots of businesses that segment their digital marketing based on B2B or B2C. On the other hand, some tools cross over between the two areas, such as podcasts. These have become a powerful form of marketing in both arenas. The reality is that people would rather listen to something than have to read it. That way, they can do something productive while they cook or drive in the car. With numerous companies looking for ways to get more out of their podcasts, they are actively doing research regarding hot topics they can use to recruit more visitors. It will be interesting to see what types of companies employ podcasts moving forward, as they have become a competitive area for the world of content marketing and digital marketing as a whole.
Email Automation Is Becoming More Popular
Finally, email marketing has always been one of the most important areas of digital marketing. At the same time, even basic email is seeing changes when it comes to digital marketing. For example, a lot of companies are using advanced tools that have allowed them to automate many of the emails they used to write by hand. This makes it easier for companies to move people down the funnel using an email drip campaign.
Furthermore, there is a lot of change taking place when it comes to the subject of emails. While it is true that a lot of companies still use emails to handle customer service tickets and share information related to shipping, a lot of customers prefer to communicate using SMS messages. In addition, some studies have even shown that SMS messages have a higher open rate. Therefore, there is a shift taking place in the arena of digital marketing when it comes to email marketing.
What Does the Future Hold for Digital Marketing?
These are just a few of the biggest trends that are taking place when it comes to digital marketing. While there is a lot of uncertainty when it comes to digital marketing, one certain thing is that digital marketing will continue to play a major role in the future. It will be interesting to see what happens next. The companies that are able to stay on top of these latest developments are going to position themselves to stay one step ahead of the competition moving forward. There are also plenty of companies that are partnering with professionals to help them with digital marketing.